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Sportivity
Project duration:
1 Week
Role & Responsibility:
UX/UI Designer
Project type:
Pitching
Context
The goal of this design project is to persuade people today to be more interested in exercise and take care of their health, especially office workers who tend to prioritize work over health. The motivation for exercise is the points gained from the amount of calories burned daily. The points you earned can be used to get discounts on various activities in the future, depending on the time period in which the points are still valid for each event promotion.
1 Week challenge
Project pitching
Concept
Sportivity logo is an S shape created with 45-degree lines. While S stands for SPORT which is the main concept of the project, the letter's composition is intended to convey a sense of movement. Red and white are used to portray the colors of a running track representing physical activities. The line crossing the S shape is also made to resemble a start line of a running track which is a metaphor for the beginning of an activity.
Objective
The design focuses on displaying daily results as a means to build engagement for the platform. Another major goal is to keep users coming back to the application generating brand loyalty, as well as making the application part of their daily life.
The client want to gain their customers pay attention to sport activity to improve their quality of life and give them more enjoyment also build more brand royalty under their health insurance system in order to keeping a relationship with old user also new user at the same time.
Design Brief
Challenge
Userflow
The user flow is designed to be used for pitching by accumulating all relevant information from the client requirements. The design team ran brainstorming sessions to create a user flow to present to the clients and see if the project’s purpose matches their basic needs. The user flow is then used in a wireframe design process.
Wireframe
The structure of this wireframe is created to present the concept that aims to motivate individuals in today’s society to exercise. Despite plenty of existing workout apps, Sportivity enables customers to personalize their own workout activities. Users can customize their activities suitable to their skills in order to earn points without any restrictions.
The overall example of the high-fidelity wireframe is designed to only show the main page of the application to present the clients
the basic ideas which will be later used in the UI design process.
The futuristic style is used in this example of the UI design to portray the image of modern lives. The contrasting colors like red and blue are mainly used to attract attention. Red represents energy and excitement while blue is associated with intelligence, stability and inspiration. The design perfectly represents the concept.
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