Rint

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Problem Area

woman-recycling-better-environment 1.png

Project duration:

6 Months

Service Designer

Project type:

Thesis

Context

Nowadays In Italy, there is a significant emphasis on recycling all kinds of waste. However, it is unclear how effective the recycling process is in the country. Across Europe, the recycling rate for packaging, municipal, and electronic waste has been around 46% since 2016. This rate is only moderate, and in the long run, it could worsen the consequences of climate change. The problem of waste continuously affects the environment, and people tend to treat it as a norm. It is evident from social media that waste is one of the most significant issues, and it continuously requires urgent attention. I have a goal of creating a new service that encourages people to think about waste and recycling behaviors and motivates them to take action to address global environmental issues. My primary focus is on bringing this innovative concept to Italy, where I hope to inspire positive change and increase environmental consciousness among the population.

46%

Overall of recycling rate struck for 7 years.

Source: European Environment Agency

52%

Italy waste separate performance stable.

Source: European Environment Agency

Objective

At the project's culmination, the primary objective is to revolutionize the manner in which individuals sort and recycle waste, rendering the process more efficient and advantageous for humanity. This initiative will concurrently reinforce government-enacted waste regulation policies by disseminating pertinent information to the public, empowering them to contribute to environmental betterment proactively in the near future.

Persona

Mrs. Elisa

30 years old

Green Tech Consultant

She is married and has a busy career. Despite her busy schedule, She is committed to reducing her environmental impact and making
a positive contribution to the world. She is particularly interested in recycling but finds the process to be challenging and inconvenient.
She often has difficulty finding accurate recycling information, and She needs to know the consequences of her recycling actions.

Motivation

I wants to do be a part to reduce a carbon footprint
Her husband is also committed to recycling
Environmental awareness campaigns

Frustrations

Difficulty finding accurate and up-to date recycling information.
It hard to tracking my recycling behavior
Feel nothing change from recycling habit

Goal

Reduce my environmental impact by recycling more.
Want to recycle 80% of my household waste.
Learn more about recycling and how to do it properly
Get rewarded for recycling

Insights

Survey

The author administered a survey to gauge public awareness regarding recycling practices. The questionnaire addressed three key areas: personal information, recycling behavior, and engagement in recycling activities.

Interview

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.

HOW MIGHT WE

ENHANCING RECYCLING BEHAVIOR
OF PEOPLE MORE VALUABLE AND FUN?

- Our Challenge -

Idea generation

Making application aimed at enhancing the value of recycling efforts through the implementation of a royalty program for brands and organizations. Additionally, the application seeks to connect individuals to the green community within the city, ensuring consistent updates on necessary recycling information of everyday life.

Core values

Rint services stands out by focusing on three core values, which drive recycling behavior among people, improve the well-being of humanity, and protect the environment. These values enable us to make a positive impact from the first place here in Milan, Italy.

Revenue model

A subscription fee

would be offered to provide personalized features for premium users who need exclusive rewards and access to

educational resources for recycling activities.

Advertising fees

on both sides, including online and offline services, can attract and retain

service and promotion of partners

directly for new and existing users,

fostering long-term relationships

with the brand.

Data & Insight sharing fees

sharing fees from user behavior collected by our platform can predict recycling trends and new behavior of users, it will create more value for optimizing partnership services and strategy in the future.

The Rint exhibition

After creating a shared understanding, a system map was designed to visualize stakeholders involved in the design process. This will impact both online and offline activities in the next steps.

Service Design Blueprint

Rint, a recycling app designed to simplify and encourage recycling practices, aims to address common pain points and capitalize on untapped opportunities in the recycling industry. By providing comprehensive recycling information, streamlining the recycling process, implementing a gamified rewards system, fostering a sense of community, and promoting sustainable living practices, Rint can effectively engage users, increase recycling rates, and promote a more sustainable future.

Our services

Who's involve in these services?

After creating a shared understanding, a system map was designed to visualize stakeholders involved in the design process. This will impact both online and offline activities in the next steps.

About Rint

The Rint organization is planning to offer services through an application and exhibition to encourage people to recycle more. They will be working in collaboration with local supermarkets to enhance recycling behavior among people who use their products in the country. This initiative aims to make a positive impact on the environment by promoting recycling activities and collecting recycling data to track progress. The mission of the Italian government is to achieve a 65% waste recycling rate by 2030, and Rint's efforts align with this goal.

Bill detecting

Users can scan supermarket receipts via the app to organize and categorize purchases by provider, linking them to relevant activities. The system evaluates product lifespans to align activities with expiration dates, ensuring seamless and accurate tracking.

Materials tracking

Rint is a powerful system that scans receipts from the partner's database to generate accurate item lists and deliver efficient results. By analyzing products daily, it ensures precise recycling hints and error-free information, offering users reliable guidance.

Brand royalty

The Mission page will show participation levels by Partner Brand, detailing the number of participants in each Mission category to boost motivation and competition. Participants engage based on the quantity of products purchased from the brand at the supermarket. Rewards and points may vary across the partner's channels.

Gamification

Gamification can boost recycling behavior by engaging users in daily tasks tied to their supermarket purchases. The game features color-coded bins for learning waste separation and tracks participants' progress to encourage competition. Users will also stay informed about the exhibition timeline for added engagement.